About
Our Mission
America’s New Majority Project creates and shares trustworthy opinion research and strategic messaging guidance. We work with partners to empower candidates and activists who are committed to bringing power back to everyday Americans and restoring a government of, by, and for the People.
Who We Are
America’s New Majority Project is an initiative led by Gingrich 360 with polling partner McLaughlin & Associates.
Understanding 'America's New Majority'
Our research has identified America’s New Majority – a diverse group encompassing 75% of American voters who share core values and positions on important issues. This majority has the power to drive bipartisan change in Washington, influencing elections and issue-based campaigns. We actively identify these voters in our polls using a screener survey, enabling us to pinpoint issues and language that resonate with and mobilize these voters.