Contrast Messages Outperform Attack Messages Across Every Issue
What a national split-sample test reveals about the messages that move voters.
Economy & Trade
Two Focus Groups, One National Survey and a Few Questions Only November Can Answer
Men and women agree the system is broken. They don’t agree on what would prove it’s been fixed.
Americans Want to Feel It, Not Just Hear About It — And That’s the Opening
The Affordability Crisis & the Trust Gap: March 2026 Public Sentiment Report
Workforce and Apprenticeship: What Voters Really Want
Voters Back Skilled Trades, Apprenticeships, and a New Path Forward.
What Works: The Most Popular Provisions in the Budget Bill
New polling shows which GOP budget bill policies voters support most—from cutting prescription drug prices to eliminating taxes on tips.
How You Say It Matters: “Stop the Tax Increase” Wins the Argument
Advocates for the GOP budget bill should frame the tax provisions as “stopping the tax increase” scheduled for next year and put opponents on the defensive for supporting “allowing a tax increase” on nearly all income earners.
Stopping the Tax Increase – A Guide for Advocates
77% of American voters support stopping next year’s scheduled tax increase compared to just 50% who support extending the Trump Tax Cuts of 2017.
Most Effective Way to Advocate for Extending Trump Tax Cuts
Polling by America’s New Majority Project reveals strong bipartisan support for President-elect Trump’s plan to prevent a federal tax increase in 2025.
Strong Opposition to Harris’s Savings and Investment Tax
Most Americans oppose Harris’s plans to tax the unrealized capital gains of wealthy Americans and believe the tax will eventually be levied on middle class taxpayers as well.
Wedge, Magnet and Shield Issues – 2024 Campaign
This outline will give candidates, campaigns, and supportive organizations a guide to how to appeal to and win support from an amazing majority of Americans.