Fifty-five percent of Gen Z voters oppose legislation signed by President Biden that would ban TikTok in the United States unless it is sold to a U.S. company.
- 21% are now much less likely to vote for him in the 2024 election due to this stance.
WHY IT MATTERS
The 2020 presidential election was decided by fewer than 44,000 votes in key swing states. In that election, Joe Biden won the support of 65% of Gen Z voters. In 2024, his support for legislation seeking to ban TikTok threatens to eliminate one-third of these voters.
HOW TO USE THIS DATA
The results reveal a potent issue to communicate to Gen Z voters to erode Joe Biden’s support.
Click on the image below to read the full report… or read the summary below.
Distrust of Chinese Communist Party and Chinese Social Media Companies
- 79% of Americans trust the United States government more than the Chinese Communist Party. Only 2% trust the Chinese Communist Party more. 26% of Gen Z voters say they don’t know who to trust – a higher percentage than other age groups.
- 75% of Americans trust American corporations more than the Chinese Communist Party. Just 3% trust the Chinese Communist Party more. Younger voters – including Gen Z, Millennials — and single women – are more likely to say they don’t know who to trust than other voters.
- 67% trust American social media companies more than Chinese social media companies with their digital data. Just 4% trust Chinese social media companies more. Younger voters are again more likely to say they don’t know who to trust than other demographic groups.
- 70% of Americans trust American social media companies more than Chinese social media companies to decide what content is seen by social media users. Just 5% trust Chinese more, including 11% of Gen Z voters, which is higher than other groups.
Gen Z Opposition to TikTok Ban
- 71% of Gen Z voters are closely following news about the potential TikTok ban, closer than every other voter group or demographic.
- 55% of Gen Z voters oppose the potential TikTok ban and 31% strongly oppose it. Gen Z is the only demographic group more opposed than supportive.
Voting Implications
- 21% of Gen Z voters are much less likely to vote for Biden due to his support of the potential TikTok ban, the highest amount of any age group. This includes 24% of Gen Z women and 14% of Gen Z men. An additional 19% of Gen Z are somewhat less likely to vote for Biden.