Ninety-six percent of Americans have noticed increases in the prices of goods, and 83 percent believe they have lately been getting less bang for their buck.
WHY IT MATTERS – The United States has recently faced record inflation, which decreases purchasing power.
THE NUMBERS – A recent Ipsos national survey asked Americans questions concerning the effects of inflation in their everyday lives.
Have you noticed price increases in the products you buy?
- 96 percent – Yes
- 4 percent – No
Do you think about inflation while making most of your purchase decisions?
- 68 percent – Yes
- 32 percent – No
Lately, are you getting less of what you buy (fewer items in the package, or smaller packages) but paying the same amount, or more?
- 83 percent – Yes
- 13 percent – No
- 4 percent – Don’t know
Does getting less of what you buy (fewer items in the package, or smaller packages) make you feel taken advantage of?
- 79 percent – Yes
- 16 percent – No
- 5 percent – Don’t know
THE BOTTOM LINE – Almost all Americans have noticed inflationary prices when purchasing goods, and nearly seven-in-ten think about inflation while making the majority of their purchase decisions. Over 80 percent believe they have lately been getting less of what they buy for the same price, which is something that makes most Americans feel taken advantage of.
GO DEEPER –
Ipsos – Americans are noticing shrinkflation, and they’re not happy.