Voters want reforms that curb insurer steering, increase transparency, and guarantee savings reach patients.
Key Takeaways
- Voters prioritize insurance-focused reforms: curb steering, increase transparency, ensure savings reach patients.
- Insurer and middleman accountability is the strongest performing center-right message.
- Most voters believe insurer-provider integration raises prices and a plurality supports limits on insurer ownership.
- Voters oppose penalizing patients for choosing lower-priced, independent providers.
Voters prioritize reforms targeting insurance companies — especially proposals that curb insurer steering, guarantee savings flow directly to patients, and increase upfront transparency on total and out-of-pocket costs. Reflecting these priorities, among four center-right positioning statements tested, the message emphasizing insurance company and middleman accountability performed best.
Most voters also believe vertical integration in health care — particularly insurer ownership of providers — raises patient costs.